Nikole Stephenson

These emails are part of a 30-day project aimed at resolving my client's email marketing struggle. The client's list had grown quite large, but her stats were below average and conversions were down. The concept of this subscriber list re-engagement project was simple: To help readers self-select whether they belonged on her email list at all and which content/offering segment best suited them. We achieved this by sending out one short, concise, yet high-value email per day that gave the reader easy, actionable tips that they could implement into their lives right away and inspiration/encouragement that targeted the specific needs of her audience niche. Featured here are the copy for 10 of the 31 total emails sent out for a list re-engagement project I put together for a client, including the first email setting up reader expectations and a follow-up email after completion of the 30-day sequence. The results were exactly what we were hoping for: A smaller, but more engaged list that was hungry for more content and primed for conversion.

Hey there, Magic Maker. You took the quiz and the results are in! Looks like you’re very likely a Highly Sensitive (ahem, Highly *Magical*) Person. This is amazing information to know because now you can look at yourself in a whole new way and embrace the powerful gifts you’ve been given. What makes you different from everyone else--what you (or your parents or your teachers or your boss) may have viewed as a disadvantage--we’re going to turn this all on it’s head together!

My messy middle really has become my North Star in both my personal and my professional life, as it is where the two facets intertwine. Trying to separate the two is futile, but approaching my personal and professional life in an congruent and holistic way has always propelled me forward. This is how I am harnessing this shift. I want to help you harness a shift of your own by connecting you to your story within your messy middle.

Congratulations on joining us for this 21-Day Relationship Reboot! We know that there is only so much time, energy and resources to distribute each day. That’s why we want to help you cultivate a practice of making the most of what you have, in a way that is sustainable, satisfying, meaningful, and authentic to you and your partner. Sounds ambitious, but here’s the good news: We will be focusing on small, easy tasks that shouldn’t take more than 15 mins a day.